Search Engine Optimization, it’s often known as SEO. It is the most significant aspect of digital marketing. Which is the art of outranking high on a search engine like Google in the unpaid section or we can say ranking on the search engine organic listing?
If you have a business or blog website out there in the market you need to know what is SEO and how it is going to help your business and bring you success. SEO is a practical work for more information about SEO
How to consolidate it into your marketing efforts, connect to the following SEO introduction:
What Is Search Engine Optimization?
Search engine optimization is the method of improving the quality and quantity of website traffic by enhancing the visibility of a website or a web page to users of a web search engine.
Let me help you to understand it much better
Search engine optimization (SEO) is the process of optimizing your website’s content online so that a search engine likes to show it as a top result for searches of a certain keyword or a query searched by a user.
Search engines aim to provide the most relevant results for a user’s query conducting on a search engine, so that when a user runs an internet search for “Ice-cream,” the first thing to appear isn’t a cake shop, but an Ice-cream parlor that specializes in ice-cream as well as a definition of the Ice-cream.
To be more specific SEO helps in generating the relevant traffic or user for your business.
Why you should pay more attention to SEO.
3.5 billion searches per day are conducted online every single day on Google. This means an enormous amount of specific, high-intent traffic. People search for specific products and services with the purpose to pay for these things or simply make a purchase
These searches are known to have commercial intent, meaning they are showing with their search that they want to buy something you offer.
Types Of SEO
There are seven main types of SEO or search engine optimization, all intended at helping you earn greater visibility in search results. How they are major to plan your organic search strategy to rank higher in organic search listings amongst your opponents.
Here is a quick overview:
- Technical SEO
In this, it is a process of making sure that a website meets the technical requirements of search engines with the goal of upgraded organic rankings. It also help search engine spiders to crawl and index your site pages more effectively.
- ON-Page SEO
It includes a scratching out high-quality content with the only purpose of it proving useful to your website visitors,or traffic adding tags to help Google crawler for better understanding of your content, using HTML tags to highlight main headings and other content elements to make sure that there are no broken links or duplicate content or pages.
It includes everything that we do outside of the website.
Basically, it works on factors like building links from big trusted sites in the same domain as yours, successful social media marketing, having customers give you a positive review on various online forums, etc.
How Does Search Engine Work?
The search engine is the same as libraries but of the Digital Age!
What is a Search Engine?
The search engine is a web-based software system it allows users to search the internet for content using keywords. When a user searches a query into a search engine, a search engine results page (SERP) is showed, rankings that are found on SERP are the order of their relevance.
How this ranking is done differs across search engines.
Example of search engines is Google, Bing, and Duck Duck Go.
Big search engines like Google have even started to answer some queries immediately in the search results which saves both time and clicks.
Search engines have three primary functions:
- Crawling: It is a process of scouring a website and collect details of each page of a website like titles, images, keywords, other linked pages etc.
- Indexing: When crawler finds a webpage, it takes note of key signals like mentioned above and keep a note or add webpage in it’s indexed database.
- Ranking: Provided SERP refers to a website’s position which means that results are ordered by most relevant to least relevant.
Most of the people follow search engine algorithms, continuously looking for loopholes that enable them to rank with relative ease.
Since Google wants to give the most beneficial, most relevant local businesses to searchers, it makes absolute sense for them to use real-time engagement metrics to define quality and relevance.
What is Keyword Research?
Keyword research is a focused SEO task that includes classifying popular words and phrases people enter into the search engine Google, include them strategically in your content to make in an attempt to figure out what to rank for so that content appears higher on a search engine results page (SERP).
Researching keywords to give marketers a better knowledge of how high the search is for specific keywords and how hard it would be to strive for those terms.
A keyword can contain a single word but more often than not it’s made out of several words. Keyword research allows you to know what topics people care about and, considering you use the right SEO tool.
How often you should perform keyword research?
Keyword research isn’t just a one time task it requires frequent re-evaluation and preservation. Your website is built on keywords, so definitely what building blocks you use needs proper maintenance.
It’s also about researching the many different methods that visitors use language to research an idea or topic. Search language changes constantly as new keywords are being developed every now and then and your audience needs to develop and grow with them as a result.
Keyword research is a worth doing job whenever you’re looking or moving forward to create new website content.
So, when you’re looking at starting a new website if you’re writing a new blog for an existing website or business then you’re deciding if you want to promote a particular product or service and beyond.
It’s also rather handy if you’re restructuring your existing site or making changes in your website wireframe and consolidating your content.
How to do Keyword Research?
There are multiple ways to do keyword research, you can do it either manually or using a keyword research tool like Google Keyword Planner, Ubbersuggest, Google Autosuggest, and many more.
However, whatever method you choose, there are a number of important steps that you need to take care of.
From planning your goals to executing your keyword plan, follow these steps below to perform a proper and accurate keyword research.
- Choose Your Niche
Before jumping directly to the tools you need to figure out what are the best keywords to optimize your page, according to the relevancy of your business it’s the best way to start by diving deep to learn more about your topic or niche.
It can also help you to discover points to your marketing and SEO strategy that you might not have thought about before.
- Define your goals
It’s necessary to define your goal before selecting keywords because it will give you a direction for your SEO strategy and plan. you should ask important and introspective questions like for example:
Who are you?
What is your brand about?
What makes you special? etc
It will make defining your goals much easily and effectively and eventually you will get a framework and direction needed for you.
- Make a List of Relevant Topic
You need to prepare a list of topics which is relevant to your business or services or products and to your buyer persona.
Once you have got a reliable list, you will want to determine how popular each keyword is and how hard it would be to rank for them.
- List of Seed Keywords
Now that you have relevant topics you are good to start with terms that are directly connected with your brand or business, research terms searched by your viewers.
And also check Google’s related searches. After that examine the ranking of keywords.
- Use Good Keyword Research Tools
Now it is the time to use keyword research tools to further refine your search terms. Once you enter in your seed keywords into a keyword research tool first thing you will discover an average monthly search volume and similar keywords.
- Find Out About Your Competitors
Last but not least you need to find out about the competitors that you are going to have on a particular keyword and as a result, it will help you to have a better understanding the content landscape of your industry or business or brand, the better it will be for your SEO.
What is SEO Friendly Content?
As it is always said “CONTENT IS KING”, and it is not an easy task to write a high quality of content. Every content writer you see invests a great amount of time and focus on writing content.
And we talk about High-Quality SEO Friendly Content it takes double of time, effort and focus as it plays a very important role in SEO.
Any website with high-quality SEO friendly content ranks high in the eyes of Google or any search engine(SERP)
Getting your content out on the web is easy but getting your voice heard and having people read your content is sometimes not so easy.
Here’s what you need in order to achieve SEO-friendly content
- Choose Keywords and Use Them Wisely
If you want your content to be SEO-friendly, firstly you must choose relevant keywords based on results of keyword searches which we talked about above and make a list of keywords.
To use keywords wisely you need to take care of Keyword Density which is the main aspect of content writing, you need to maintain the ratio in your articles.
- Create Unique, Original and Fresh Content:
It might seem easy to do but in reality, it’s not that easy to create original content it is definitely not recommended to copy content from different sources or websites.
Google wants to answer visitor’s search queries so it looks and prefers for the most original, unique web pages to do so.
- Avoid Duplicate Content:
In case of Google, Search Engine Crawler name Spider, are smart enough to understand the difference between original content and copied content from other’s websites.
They can easily figure out whether the information is already been used on any other internet platform or not so you should always keep this thing in your mind.
What is Technical SEO?
Technical SEO improves the technical aspects in search results to websites that display certain technical characteristics — for example a secure connection, a responsive design or a fast loading time.
Important elements of Technical SEO include crawling, indexing, rendering, and website architecture. Technical SEO make it easier for Google to access your content and give you the better chance to rank.
Elements of Technical SEO
- Website speed- Search engines prefer sites that load quickly: page speed is considered an important ranking signal.
Brian Dean said – the time it takes to fully display the content on a page – is included in the top ten SEO ranking factors.
For a responsive website, it is necessary to be mobile-friendly and it is considered as one of the major points in SEO.
A mobile-friendly website is a website that easily gets open in mobile and there is no problem with the design of the website.
- XML Sitemap
One of the extensive elements of technical SEO is XML sitemap optimization it is a file that assists search engines to get a better idea of your website whilst crawling it.
Also, it refers to lists all pages available on your website.
- URL Structure:
The URL is a readable text for the search engine crawlers. URLs describe the page both for users and search engines.
Each page of your website should have a canonical URL that tells the crawler that is the best version of the URL for that page.
- Add SSL
When SSL is installed on a website on your server, your website can be accessed using https and not HTTP.
It is a security technology that generates an encrypted link within a web server and a browser.
What is ON Page SEO?
On-page SEO refers to the activity you do inside your website and it is a practice of optimizing particular web pages to rank higher and earn more relevant traffic in search engines. Factors that
On-Page includes are like technical set-up, codes, content and user-friendliness of your website
If you have a website for your business online, you can control the technical problems and the quality of your content.
You intend to make your website more helpful and relevant to users to increase your rankings in search engines like Google, Bing, Yahoo, search results.
Factors Affecting ON Page SEO
- Meta title: It is HTML code that should be found on every page of the internet.
- Meta description: It is a snippet of up to about 155 characters
- Heading tags: Heading tags the main or headline of your content
- Types of heading tag: H1 H2 H3 H4 H5 H6
- Alt tag: alt attribute indicates an alternate text for an image or photo
- Anchor tag: It is used to describe the beginning and end of a hypertext link
- Internal and External Linking
- External links are basically hyperlinks that you can click on.
- Internal links in your site that navigates the visitor to another page in your website.
- Robots.Txt: It is a file tells search engine crawlers which pages crawler can or can’t index from your site.
What is OFF Page SEO?
Off-Page SEO refers to actions taken off or outside of your website for example like getting backlinks famous sites, link building, guest blogging to boost your search rankings.
Many people off-page SEO is only connected with link building but it is not only that.
It also includes the promotion of a website on Social Media Platforms.
Unlikely On-Page SEO, we perform activities outside of our website. It increases ranking which means your website will rank higher in SERP.
Increase Ranking of Page (PR) Google give ranking to your page between 0 to 10 based on the relevancy
A successful SEO strategy includes both On-Page and Off-Page SEO to get an efficient result.
Factors Affecting OFF Page SEO
- Link Building: It is the most common but yet the most popular marketing technique deployed by professionals all over the world. Simply, it can be referred to as the process of getting other websites to link back to your website.
There are several ways to increase links that are mention below:
- Forum Signatures: These are the text or message which appears underneath every single post that the user or author creates on the forum.
The only purpose behind this is to link back to their website.
- Article Directories: These are the websites that allow new and unique articles from any author plus include a link to the author’s website.
Social Bookmarking: Social Bookmarking is a website that gives the facility of discussion and resource sharing.
Some of the popular social bookmarking websites include Reddit, Digg, and Slashdot.
Guest Blogging: It is also called “guest posting’’ It is a part of content marketing as well as SEO technique in which a writer or a publisher post or writes a blog on a third-party website or blogging website for promoting their business
Basically, guest bloggers write blogs within their industry to attract potential customer. It is one of the best online marketing strategies in which you can invest.
You can expand your personal network. Moreover, increase your online authority, generates qualified leads, and many more.