COPYWRITERS AREN’T BORN, THEY PRACTICE.
This simple method can be used to write landing pages, sales pages, Facebook posts, emails & more! No high experience needed!
Copywriting is a skill that has been in demand for decades.
However, the skill of copywriting is to merge content with specific marketing and target-group orders to turn the potential client on content and basic level, and thus to cause him or her to take the desired action.
Copywriting can change almost each and every element of your marketing.
How you can become a Good Copywriter & Some Basic Concept of Copywriting.
- Should you be good in vocabulary?
- Should you be good at reading the subconscious of people?
Want to find out?
Let’s get into it.
What precisely a copywriting is: Unlike writing that’s explanatory, such as writing you’d see in a novel, writing copy is direct because it’s easy to read, understood, and clear. Copywriting is the craft of writing and a way of thinking content that’s both engaging and galvanizes the reader to take action. It enables you to look at the problems and see a solution because you can think beyond the confines of the question.
Copywriting is used to increase sales and conversions. Not only this but also the ultimate goal of copywriting is to get people to do whatever action you want them to do by applying liberal persuasion methods, enough knowledge of the product/service, much research into the subconscious of the target audience.
For example; you want somebody to attend an event that you are organising.
The process of informing him concerning the event is what is called copywriting. It’s simply marketing with words. A marketing team contacts customers one at a time unlikely a copywriter reaches each one of them at once by billboards, magazine ads, sales letters, blog posts, and more. Copywriters are essential in every marketing team because they are responsible for bringing in sales through their persuasive words.
In today’s time, in a lot of ways copywriters can largely go on using written words to get sales. Certain can be through emails, social media marketing, product listings and descriptions, content marketing, etc.
Why Copywriting is Important?
Let’s just discuss this question.
The main agenda of copywriting is they increase conversions!
Picture this: Getting double traffic or getting a double conversion rate
What is better?
Getting a double conversion rate is a lot easier as traffic doesn’t come on demand unless you’re paying for it.
Beneficial Activities for Better copywriting are as follows:-
Market Research: Explain the benefits of people by making the survey.
Search Engine Optimization: Create SEO friendly content.
Email Marketing: Write effective subject lines.
Quora: Write answers that get upvoted.
Google Ads: Write effective ads.
Let’s see the benefits that you will get by using these beneficial activities:
- Get higher conversion rates
- Improve the formation and flow of articles
- More engagement on social media
Understand the customer’s psyche and needs.
Marketing Strategy: Copywriting services create content with the strategy of a firm’s marketing in mind. A good copywriter knows multiple marketing theories and their content is designed utilising the business vision, features, target audience, and benefits for the market. This in return will improve your business strategy.
How to Grab customer’s Attention:
Needless to say, if you’re going to attract attention to these selling points in your copy, you’re going to need to know-how.
- Your headline should be crafted to get the first line of copyread. And your first line of copy’s objective is to get everything else to read.
Skilled copywriting leads to various SEO strategies in the texts. For instance, inserting keywords in a very natural and meaningful way that will make sure your web pages are spotted by Yahoo, Google, and other search engines. After all, the only aim of any website is to be found by search engines. Well everyone is not a natural writer, SEO writing is something everyone can get better at with practice.
“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy
In other words, your headline is more important than the body copy.
Let’s dive deeper into these rules to get a better understanding
The Most Important Step to Structure Your Sales Copy.
- Attention. Get the reader’s attention with a magnetic headline.
- Interest. Get connected with their problem.
- Desire. Make them “feel” the transformation.
- Action. Direct the reader to action.
If you want to have an impact on your readers, you first need to get the attention of your readers. If you want to post a blog, email, course.
Your reader is only interested in knowing “what’s in it for him/her?”
Most of us make it more difficult to get results from copywriting than it needs to be.
Copywriting is about working smarter, not harder.
We keep putting our energy and resources into small gains, instead of focusing our attention on the simple changes that make a huge difference.
Recommendation: Start with the Headline
Most content marketers begin with a post idea, write it up, and then try to come up with a viral headline that will drive people. This is all backward. Think about it:
- Blog posts don’t go viral, headlines do. It’s the headline that people share on Facebook. It’s the headline that people talk about at the water cooler. Complex ideas do not go viral. Viral ideas are simple, yet impactful.
- Headlines define the expectation for the rest of the article. Moreover, If you put the blog post first, only to realize that the idea can’t be summed up into a viral headline, you either settle for a crummy headline, or you write up a misleading one.
6 TIPS FOR WRITING MAGNETIC HEADLINES
1. Practice. You’re more creative than you think.You need to practice in order to get more clicks. For every piece of content.
2. Sense Of Urgency:
- It means to grab people’s attention quickly as soon as they read your headline. It’s innately built inside us all to respond when something seems urgent.
- The best way to implement this technique is to start off with compelling, means not compelling, compelling but yes by giving them feeling that they are really missing it out and they won’t take it right now. Gain on people’s fears of missing out (FOMO) makes headline 10x effective because
- FOMO triggers a strong sentiment in your prospects.
For e.g. – are they missing clients? Are they missing out on potential social opportunities?
3. Build strong emotions:
- Best headlines tend to be emotional. But the question that arises into your mind is How to write the emotional headline?
- Firstly, use emotional words to headline copy. Adding one or two of these kinds of words can make your headline more compelling and will ease you to build strong emotions with your audience.
- You should keep your headline unique because you want to highlight how different you are from opponents. Contrarily, your potential customers think, if you will sound like everyone else out there, then you have nothing innovative to offer. And they have an alternative to being picky for numerous reasons.
- For one thing, they are constantly bombarded by advertisements. If they browse Instagram if they check their Snapchat if they do online shopping, browsing the internet results in ads if they plan basic weekend all they see ads.
- And they are always viewing the same message with each and every ad: We have what is made for you. There is always a variety of “Buy now, 40% off.” Or of “What are you waiting for? GET yours now” and many others So, they are just bored and doubtful. Another thing is, not everyone has a grand amount of disposable income these days. Your product should seem worth it unless they will go for a cheaper alternative as we all know people are picky when they send enough money on something.
5. Be Insanely Specific:
- Explain precisely what the article is about. NOTE, headlines set the expectation for the rest of the article. In the headline, you should let your customer know what exactly you are offering to them and it is useful to them. One bad headline, BANG!!
- Bad Headline: Write a Poem
- Good Headline: How to Compose Your Poem: Poem writing 101
6. Use Punctuation
- You can place the main keyword before the colon or hyphen, and add the benefit headline after it. It’s a quite simple technique to use.
2. INTEREST – CONNECT WITH THEIR PROBLEM
Once you’ve hooked your reader, it’s the moment to turn that attention into interest.
If you couldn’t retain their interest in the first paragraph, you’ve lost them!
Loss! Loss! Loss!
Make them believe that you Understand their Problems
- Share Personal Experience. You may use personal experience that you can use to engage more of compatibility with your reader.
- Share Customer Stories or Experience.
- Share Fictional Stories. Make it entertaining (as long as the humor furthers your goal). Stories do the work!
By increasing the connection that you have with the reader and crafting a piece that informs, educates, and entertains them around one of their most pressing problems, you’ll be well on your way to sparking an emotional reaction.
3. DESIRE – MAKE THEM “FEEL” THE TRANSFORMATION
Now, your goal is to build their interest in what you have to offer, and reveal to them how it can resolve their problem.
The end goal is to create a change in their mind and make them start to imagine themselves in the solution.
- A common mistake made by everyone is that they sell the product features instead of selling benefits for the customer.
- For example, the popular drill example: People don’t purchase a drill to have a drill. They buy a drill because they need a 3/4 inch hole. That’s the benefit!
- So, focus more on how your product will make the visitor’s life better and less on all of the great things about your product and more on be certain to concentrate on the right benefits.
Lastly, show the reader what is missing by not trying the product.
4. ACTION – LEAD READERS TO ACTION
The CTA is your final instruction to your reader.
You’ve worked so hard so far. You’ve gotten their attention, hooked their interest, created desire. Isn’t it appropriate to ask for action?
Tips to Generate a Compelling Call to Action
- Have a Call-to-Action on Every Page. Ultimately, you’re creating a piece of content for a particular reason. Everything you write should have a call to action. Cause it’s worth.
- Start With a Command Verb. Words like “buy,” “shop,” or “order”, “download” or “subscribe”, “watch”, “share”, “fill out a form for…” or “find out how…”
- Create Urgency. Use discrete measurements of time in your call to action. Expressions like “click now” or “Go try our software today” give the reader a perception of how simple and quick the action will be.
- Use Contrasting Colours. Different colors can draw the user’s eye and attracts to do the action you want them to take. If your site is cool blue and grey, apply a yellow or orange graphic.
- Use a no-obligation statement that removes or decreases risk.
For E.g. Udemy uses “Take This Course” rather than “Buy Now”.
You have to sell not to tell,
Always keep that in mind while writing, your business copy is not just to be a collection of words but it should be about How You Present Yourself and Your Products or services, Put your freshest face ahead and get out there. Writing is a difficult task to do, whether you’re doing it in a creative way of setting or not.
I hope you liked my Ultimate Guide of Copywriting.
Will you use any of the tactics of copywriting? Or Maybe Punctuations in your headlines? Or will you use SEO Strategies?
Let us know in the comment section down below.